CCTV Baby Game Contest National TV Program 2009: background, rating environment and principle
2009 CCTV BABY GAME CONTEST NATIONAL TV PROGRAM Brief Introduction
Advocate the importance of early education of the children in the 0-3 age group.
Promote scientific child-rearing concept
Popularize correct methods of raising and education.
Help to make parents qualified and children healthy.
I. Program background:
“2009 CCTV BABY GAME” NATIONAL TV PROGRAM: Children’s Development Compendium in China (2000-2010) was enacted in 2000 to promote children’s development, especially the development of children’s physical and psychological quality, where children’s health and education was highlighted.
In this compendium, early education of the development of children in the 0-3 age group was clearly defined. Under its principle, Beijing Municipal Government promulgated on September 1st, 2001 Regulations on Children’s Pre-school Education in Being to write into local laws the education of children in the 0-3 age group. The rest of the country soon followed suit and established a series of corresponding rules and regulations. Finally, this education issue has come into the ordinary family life from the long-year research field.
So far, CCTV Baby Game Contest National TV Program has become a key concern of present young Chinese families and the education circle to recognize the correct way of raising and education for the children in this phase.
II. Rating environment
Currently, the “baby-sitting” education has gradually come out of young Chinese parents’ gratification. The traditional way of child rearing is misleading and curbs the full development of children’s potential. On the other hand, young parents remain almost ignorant of scientific child-rearing concept and methods.
Take, Beijing alone, for instance. Over 280 thousand households have children in the 0-3 age group. A successful national TV program introducing scientific child-rearing concept and methods will draw the attention of the six parents standing behind the children in this age group across the nation as well as other audience who show interests to programs similar to this one.
III. Program principle
Advocate the importance of early education of the children in the 0-3 age group.
Promote scientific child-rearing concept
Popularize correct methods of raising and education.
Help to make parents qualified and children healthy.
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